'Anti-feminist' can sometimes mean wanting to step back from feminist discourses as they function currently, like how 'anti-Macintosh' is actually a theory about how PC's could function in a fundamentally different way, and has nothing to do with worshipping Bill Gates.

I know that's not what you're talking about, but sometimes people who wear the 'anti-feminist' label are actually feminists who have particular criticisms of some aspects of feminism - a lot of the time these criticisms are that it has become limited, narrow-minded, dogmatic etc.